Privacy Policy

Protecting your privacy is important to Nordstrong Equipment Limited (hereinafter “Nordstrong”, "we", "our"). For this reason, we have implemented safeguards and sound management practices to maintain the confidentiality and security of your personal information in accordance with applicable laws.

This privacy policy (the "Policy"), which should be read in conjunction with our Terms and Conditions and the applicable Service agreements entered into by Nordstrong, describes our practices regarding the collection, use, processing, disclosure, and retention of Personal Information (as defined below) of our clients, visitors and users.

By using our website https://www.nordstrongequipment.com  or by interacting with us via technological means, you agree that we may collect, use, process, disclose and retain your Personal Information in accordance with the terms and conditions described herein. If you do not agree to comply with and be bound by this Policy, you may not visit, access, or use our Website or Services or share your Personal Information by technological means with us.

For its part, Nordstrong undertakes to take reasonable precautions to protect personal information against loss, theft, disclosure or unauthorized use.

Purpose of this Policy

This Policy aims to inform you regarding what personal information we collect by technological means, how we process it, and when we need to communicate it to subcontractors or third parties.

The term "personal information" refers to any information about a natural person that reveals, directly or indirectly, something about that person's identity, characteristics or activities. Examples include your name, date of birth, personal e-mail address, financial information and personal identification numbers.

Contact Us

Any questions, comments, requests, concerns, exercise of rights or complaints regarding this Privacy Policy should be directed to our Data Protection Officer (DPO) at the following coordinates

Email:                        DataProtectionOfficer@nordstrongltd.com

Address:                    5 Chester Street, Winnipeg, MB, R2L 1W5

Consent to the Collection of Personal Information

Your privacy and the confidentiality of your data are of paramount importance to Nordstrong. That is why we have developed this Policy to tell you what Personal Information we collect electronically and for what purposes, the means we use to collect it, how we process it, and when we need to disclose it to Service Providers or third parties, privacy and security measures, and your rights in relation to your Personal Information.

By providing us with Personal Information, you expressly authorize Nordstrong to collect and process, in accordance with the terms and principles described below, the following Personal Information, which is identified below.

Please note that you are always in control of your Personal Information and that you can refuse to allow us to collect Personal Information about you, as provided for by law. To do so, simply let us know or tell us when the information is collected on paper, verbally or in the presence of a member of our staff.  You may also inform our DPO and indicate your refusal to the collection.  Please note, certain Personal Information is necessary for our operations. Your refusal may result in our inability to serve you.

The consent you give us to collect or process your Personal Information may be withdrawn at any time. We will respect your choice in accordance with our legal obligations.

In the course of our business, we may collect, process and/or use different types of Personal Information that you provide us as permitted by law including, but not limited to, the information listed below:

  • When browsing our Website;
  • When visiting our places of business;
  • When using Wi-Fi in our places of business;
  • When communicating with us by telephone or live chat;
  • When interacting via social media and e-mail;
  • When interacting on websites such as LinkedIn, YouTube, etc…;
  • When consulting or viewing our online advertisements;
  • When interacting with our authorized representatives;
  • When recording audio or video.

 Personal Information Collected

In the course of our activities, we may collect, process and use various types of personal information. We strive to limit the collection of personal information to that which is necessary to provide our services to you or which is permitted by law.

The personal information we collect includes:

Via our Website or Forms

  • Personal contact information, such as your first and last name, address, e-mail address, and telephone number, and business details to obtain a quote from through our website or to contact our offices;
  • Your name and e-mail address when you engage in a chat session with a customer service representative through our website;
  • You full name, e-mail address, profile URL and any additional information you provide on your resume or in any correspondence you send us when applying for a position at Nordstrong via our Website;
  • Information automatically collected through the use of our Website and Services, including:
    • Website usage and other technical data, such as your IP address, the pages you visited, the time and date of your visits, the type of browser you were using, the operating system of your device and other hardware and software information;
    • Geolocation data, such as your IP address, a precise or approximate location determined from your IP address or the GPS of your mobile device (depending on your device settings).

During your Interactions with Us:

  • Professional or employment-related information, such as your resume, criminal history information, and other information you provide to us when you apply for a job at Nordstrong;
  • Contact information, such as your first and last name, email address, telephone number, address, and business number for creating a customer account;
  • Tax-related information, including your income and other information regarding your personal finances;
  • Product or service-related information, such as information about services we have provided to you;
  • Transaction and payment information, such as the payment method used, date and time, payment amount, billing zip code, your address, and other related information;
  • Information you choose to provide or share with us, for example, when you fill out a form, respond to surveys or contact one of our employees or representatives, including your preferences or interests.

We strive to limit the collection of personal information to that which is necessary to provide our services to you or as permitted by law.

We may also collect non-personal information. This information is referred to as non-personal information because it does not directly or indirectly identify a specific individual.

In the event that non-personal information is combined with personal information in such a way as to make it possible to identify the individuals concerned, such information will be treated as personal information until such time as it is impossible to link it to a specific individual.

Use of Personal Information

In general, we only use your Personal Information for purposes allowed or required by law, or for the following purposes:

  • Offer or improve our products and services or develop new products and services;
  • Manage potential new candidates when applying for a position at Nordstrong;
  • Allow you to subscribe to our newsletter, apply for a job, answer your questions, gather opinions and comments or provide you with assistance when needed;
  • To operate, maintain, supervise, develop, improve and offer all the functionalities of our Website;
  • For the purposes of verifying your identity, personal background, as permitted by law, or to comply with our obligations under applicable laws and regulations;
  • Send messages, updates, security alerts or transmit communications as permitted by law;
  • Administer a contest, promotion, survey or other feature of the Website or our services;
  • Conduct research and analysis in connection with our business and services;
  • Detect and prevent fraud, error, spam, abuse, security incidents and other harmful activities;
  • Ascertain, exercise or defend any legal right or proceeding.

We will always respect the purposes for which we have collected your personal information. If we wish to use or disclose your personal information for other purposes, we will seek your consent, except as permitted by law.

 Individuals Under 14 Years of Age

We do not knowingly collect or use personal information from persons under the age of 14. If you are under 14 years of age, you must not provide us with your personal information without the consent of your parent or guardian.

If you are a parent or guardian and become aware that your child has provided us with personal information without consent, please contact us as described in the "Contact Us" section to request that we delete that child's personal information from our systems.

Disclosure of Personal Information

In the course of our activities, we make your personal information available to our employees, consultants or agents whose duties so require.

Although we try to avoid sharing your personal information with third parties, we may use service providers to perform various services on our behalf, such as IT management and security, marketing services, data analytics, CRM systems, web hosting and data storage. In such circumstances, we provide only the personal information necessary for the performance of their mandate, and we are committed to ensuring that the principles set out in this Policy are respected.

In addition, these service providers provide us with sufficient guarantees that they have implemented adequate safeguards for the protection of your personal information processed or communicated before your personal information is communicated to them. When our service providers no longer need your personal information, we ask them to destroy it in an appropriate manner.

The personal information we collect and store remains protected and is securely hosted on servers that may be located outside Quebec, notably in Canada and the United States.

We may also share, transfer or communicate, strictly in accordance with this Policy, your personal information with third parties when required by law or as part of a business transaction involving the sale, transfer or assignment, in whole or in part, of Nordstrong’s or our assets.  In such a case, and in the event that the business transaction is completed, we will inform you before your personal information is governed by another privacy policy.

We do not sell, trade or otherwise disclose your personal information to third parties, subject to exceptions provided by law.

Retention of Personal Information

Subject to applicable law, we retain your Personal Information only for as long as necessary to fulfill the purposes for which it was collected, unless you consent to your Personal Information being used or processed for another purpose. After this period, your personal information will be securely destroyed or anonymized.

A user's personal information is retained for the maximum period indicated in the retention schedule after the end of the contractual relationship with us.

For more information on how long your Personal Information is retained, please contact our DPO using the contact information provided in the "Contact Us" section.

Your Rights Regarding Your Personal Information

The law provides you with the following rights regarding your personal information:

  • Access: You have the right to be informed of the Personal Information we hold about you and to request a copy of the documents containing your Personal Information, subject to the exceptions provided by applicable law;
  • Accuracy and rectification: You have the right to have the Personal Information we hold about you rectified, amended and updated if it is incomplete, equivocal, out of date or inaccurate;
  • Withdrawal: You have the right to withdraw or change your consent for Nordstrong to collect, use, disclose or retain your Personal Information at any time, subject to applicable legal and contractual restrictions.
  • Deindexing: You have the right to ask us to stop disseminating your Personal Information and to de-index any link attached to your name that provides access to that information if such dissemination violates the law or a court order;
  • Information: the right to be informed when you are the subject of a decision based exclusively on automated processing or when identification, location or profiling technology is used, and of the means offered to activate these functions;
  • Complaint: You have the right to file a complaint with Nordstrong regarding the protection of your personal information;
  • Complaint: You have the right to file a complaint with the Commission d'accès à l'information, subject to the conditions set out in the applicable law.

In order to comply with your request, you may be asked to provide appropriate identification or otherwise identify yourself, as required by law.

To exercise any of these rights, please contact us as indicated in the "Contact us" section.

Security Measures

Nordstrong has implemented physical, technological and organizational security measures to adequately protect the confidentiality and security of your personal information against loss, theft or any unauthorized access, disclosure, reproduction, communication, use or modification. These measures may include restricting access to offices and equipment, maintaining secure internal systems, informing employees of privacy responsibilities, and applying internal practices for handling personal information securely.

In addition, we limit access to your personal information to those staff members who need it to perform their duties. These people only have access to the information they need to perform their duties.

Despite the adoption of such measures, we cannot guarantee the absolute security of your Personal Information. If you have reason to believe that your Personal Information is no longer secure, please contact us immediately as indicated in the "Contact us" section.

Limitation of Liability

Nordstrong undertakes to take all reasonable measures to ensure a level of confidentiality and security of Personal Information in accordance with technological standards appropriate to its sector of activity and the sensitivity of the data collected.

Notwithstanding the foregoing, you acknowledge that no computer system offers absolute security and that there is always a degree of risk involved in transmitting Personal Information over the public Internet.

You agree that Nordstrong cannot be held responsible for any breach of confidentiality, hacking, virus, loss, theft, misuse or alteration of Personal Information transmitted or hosted on its systems or those of a third party. You also agree to waive all claims in this regard, except in the case of gross negligence or intentional misconduct on the part of Nordstrong. Accordingly, you agree to hold Nordstrong and its officers, directors, affiliates and business partners harmless from any damages of any kind, whether direct or indirect, incidental, special or consequential, arising out of the use of your Personal Information.

In the event of a Privacy Incident involving your Personal Information that poses a high risk to your rights and liberty, you will be notified of such breach as soon as possible, and Nordstrong will take appropriate steps to preserve the confidentiality and security of your Personal Information.

Cookies and other tracking technologies

We use cookies and similar technologies (collectively, "Cookies") to help us operate, protect and optimize the Website and the services we offer. You can set your browser to notify you when you visit the Website, so that you can decide whether or not to accept some or all cookies.

Among the Cookies we collect via our Website are the following:

  • Essential or technical cookies: These are cookies that are essential for the operation of the website, enabling good communication and facilitating browsing. Also known as functionality cookies, they enable the Website to communicate effectively and facilitate navigation by remembering the choices you make (such as your user name, preferred language, etc.) to provide you with a personalized and enhanced experience on future visits.
  • Statistical or analytical cookies: These cookies enable us to recognize and count the number of visitors to our site, and to monitor their browsing behavior. This improves user navigation and makes it easier for them to find what they're looking for.
  • Performance cookies: These cookies collect information about how visitors use the Website. They are used to evaluate and improve the content and performance of the website (e.g. by counting the number of visitors, identifying the most popular pages or clicks), and to better match commercial proposals to the user's personal preferences.
  • Advertising or commercial cookies: these are files designed to collect data relating to the profile of visitors and which may be installed or read by third parties with whom we collaborate in order to measure the effectiveness of an advertisement or web page and better adapt it to the user's interests.
  • Tracking cookies (Google Analytics): the website uses tracking cookies via Google Analytics, in order to help us measure the ways in which users interact with the content of the Website, and which generates visit statistics. These statistics enable us to continually improve the website and offer users relevant content. We use Google Analytics to gain an overview of website traffic, the origin of this traffic and the pages visited. This means that Google acts as a subcontractor. The information collected by Google Analytics is generated as anonymously as possible. For example, it is not possible to identify individual visitors to the website. For further information, the user is invited to consult Google's data protection policy, available at the following address: https://policies.google.com/privacy.

The length of time cookies are kept varies according to their type: essential cookies are generally kept until the browser is closed, while performance cookies, such as those used by Google Analytics, may remain valid for up to 2 years.

We authorize public search engines to visit the Website via web crawlers for the sole purpose of making access and content of the Website available via their search engines, without granting us the right to archive the website. We reserve the right to withdraw the authorization as formulated in this article at any time.

Cookie management

Most browsers are configured to accept cookies automatically, but all allow you to customize the settings according to your preferences.

If you do not wish the website to place cookies on your computer or mobile device, you can easily manage or delete them by modifying your browser settings.

You can also set your browser to notify you when it receives a cookie, so that you can decide whether or not to accept it.

If you wish to block and/or manage certain cookies, you can do so by following the link for your browser:

If you do not wish to accept cookies from Google Analytics, you can do so via the cookie message that appears on your first visit to the website, or by customizing your browser settings to refuse cookies.

To stop being tracked by Google Analytics on any website, please visit the following website: https://tools.google.com/dlpage/gaoptout?hl=en.

If you deactivate certain cookies, it is possible that some parts of the website may not be available for consultation and/or use, or may only be partially available.

User Communications

If you use the chat box on our website to communicate with Nordstrong, we advise you not to include any sensitive personal information unless it is necessary for your request. Nordstrong cannot be held responsible for any personal data you voluntarily share in the chat. All communications are handled in accordance with our Privacy Policy.

Third-party websites

Our website may contain links to other websites. When you click on one of these links, you enter another site for which we have no responsibility. We recommend the user to read the Privacy Policies of all these sites as they may differ from ours. We therefore accept no responsibility for the content and activities of these sites.

Updating Our Privacy Policy

We reserve the right to modify this Policy at any time in accordance with applicable law. In the event of a change, we will post the revised version of the Privacy Policy, update its effective date, and provide notice of the update on the home page of our Web Site. The notice will indicate the date of its publication, the general purpose of the changes made and the date on which the changes take effect.

We encourage you to review this Policy whenever you access our Web Site to stay informed about our safeguards and practices for handling your personal information.

If you do not agree to the new terms of the Privacy Policy, please do not continue to use our Web Site and services. If you choose to continue using our Web Site or services after the new version of our Policy becomes effective, your use of our Web Site and services will be governed by the new version of the Policy.

Website Terms of Use

1. Acceptance of Terms

These Terms and Conditions ("Terms") govern your use of the Nordstrong Equipment Limited (“Nordstrong”, "we", "us", "our") website at https://www.nordstrongequipment.com (the "Website").
By accessing or using the Website, you agree to be legally bound by these Terms. If you do not agree, you must not access or use the Website.

2. Modifications

Nordstrong reserves the right to update and modify these Terms at any time without notice.
Updated versions will be posted on the Website with a new effective date. Continued use of the Website after changes indicates acceptance of the new Terms.

3. Intellectual Property

All rights, title, and interest in and to the Website and its content (including text, graphics, logos, images, and software) are owned by Nordstrong or its licensors.
Except as expressly permitted, you may not reproduce, distribute, modify, or create derivative works of the content.

4. Acceptable Use Policy

You agree to use the Website only for lawful purposes.
You must not:

  • Violate any laws;
  • Infringe on intellectual property rights;
  • Transmit viruses, malware, or other harmful technology;
  • Attempt to gain unauthorized access to the Website or servers;
  • Use the Website for spam or unauthorized commercial communications.
  • Nordstrong reserves the right to suspend or terminate your access for any violation.

5. Limitation of Liability

The Website and its content are provided "as is" without warranties of any kind.
Nordstrong is not responsible for any damages resulting from your use of the Website, including but not limited to direct, indirect, incidental, or consequential damages.

6. Governing Law

These Terms shall be governed by and interpreted according to the laws of the Province of Manitoba, Canada.
You agree to submit to the exclusive jurisdiction of the courts located in Manitoba for resolving any disputes.

7. Contact Us

If you have any questions about these Terms, please contact:
 DataProtectionOfficer@nordstrongltd.com

This Policy was last updated in March 2025